Stress can be defined as “forces from the outside world that affect the individual as well as the environment”. Stress, then, is not exclusive to humans. All animals are subject to stress. How we react to certain types of stress can be a matter of survival.
But what is truly amazing is how humans have been able to respond to stresses in nearly unfathomable ways. We have not just evolved, we have innovated.
Taking a task that is tedious or cumbersome and finding a way to exert the least amount of energy as possible, is what cynics refer to as laziness, but what I prefer to call efficiency. Innovation is the place where laziness and efficiency are elegantly woven together.
There is so much about this commercial that I like. To begin, I like that this commercial starts off with a shot of two guys pulling over to take a piss. That in and of itself is ridiculous.
Next, I like how realistic the reaction to the fire is. What would you do if a fire started right next to you while you were taking a leak? As a woman, peeing on it is not my first reaction–far too dangerous.
Up to this point while watching this advertisement, I’m wondering to myself “what is going on?”. And this is when our story makes an important dramatic plot shift. This is the moment that this goes from being a drama to being a comedy.
Not only is it a comedy, it’s a superhero action comedy. Our once ordinary, middle- aged balding peeing on the side of a mountain guy is now saving the day! He is empowered.
Two things to consider when viewing this video
1) Make sure your good speakers are on
2) How can I join Michael Jackson in a kaleidoscopic pinball machine?
